ABOUT US
Simplifying Digital Marketing for Business Owners and Organisations
PASIM™ was created to solve a common problem—digital marketing overwhelm. Many business owners struggle with scattered tactics, jumping from one strategy to another without a clear path to results.
PASIM™ provides a structured, actionable framework that simplifies digital marketing and helps businesses implement strategies that work.
Founded by Francene Mullings, PASIM™ is built on years of experience helping business owners, marketing professionals, and organisations develop clear, results-driven marketing strategies.
Meet the Founder – Francene Mullings
Francene Mullings is a Digital Marketing Trainer, Consultant, and Creator of the PASIM™ Framework. With over a decade of experience, she has worked with small business owners, corporate teams, and educational institutions, helping them simplify and execute their marketing effectively.
Her expertise includes digital marketing strategy, lead generation, social media marketing, SEO, and paid advertising. As a corporate trainer and speaker, she delivers licensed marketing content, corporate workshops, and structured training programs for organisations looking to upskill their teams or enhance their marketing strategies.
Why PASIM™ Was Created
Francene saw a gap in digital marketing education—business owners and teams were drowning in information but struggling with execution. Instead of adding more disconnected tactics, PASIM™ was designed as a simple, repeatable system to help businesses gain clarity, take action, and get results.
The PASIM™ Framework breaks down digital marketing into Positioning, Audit, Strategy, Implementation, and Management, allowing businesses to focus on what truly drives growth.
Who We Help
PASIM™ is for:
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Business owners who need a structured, easy-to-follow marketing plan.
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Marketing professionals looking to refine their strategy and execution.
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Organisations and educational institutions wanting licensed training content for their teams.
PASIM™ transforms digital marketing from overwhelming to structured and strategic. Whether you are a business owner seeking a clear plan, a corporate team needing training, or an educational institution looking for expert-led content, PASIM™ provides a system that ensures marketing success.
Social Media 1-2-1 Sessions for Small & High Street Businesses
The social media support sessions at Fulham Library have become an invaluable resource for local start ups and small businesses. These one-on-one sessions offer tailored, actionable advice, allowing businesses to make real-time improvements to their marketing efforts. At a time when high street businesses are facing immense challenges, this kind of support is essential. The feedback has been overwhelmingly positive, with attendees consistently praising the practical and insightful guidance they receive. We highly recommend these sessions for any business looking to enhance its online presence.
— Nicki Burgess, Business