The 30-Day Info Product Blueprint (For Beginners Who Want to Start Selling Digital Products Fast)
- Fran Mullings
- May 11
- 4 min read
Have you ever thought, “I’d love to make money from what I know… but I have no idea where to start?”
You’re not alone.
Most people have knowledge or experience they could turn into a digital product — but they freeze when it’s time to package it, price it, or publish it.
The idea feels huge.
Tech feels confusing.
And launching? It sounds like something “those big internet marketers” do — not everyday people like you.
But here’s the truth:
You can create an info product.
You don’t need a big audience, expensive tools, or a fancy studio.
You just need a clear plan.
Let’s simplify that.
Why Info Products Are Still a Smart Business Move
We live in a knowledge-hungry world.
People want answers, tutorials, templates, shortcuts, and strategies — and they’re willing to pay for them.
That means there’s real opportunity to earn from what you know.
But without a plan, it’s easy to stall out or get lost in a sea of shiny tools.
So here’s a structure that works:
A 30-day step-by-step plan to help you go from “idea” to “income,” one simple action at a time.
Whether you move fast or slow, this guide meets you where you are.

Week 1: Discover the Demand (Days 1–7)
Day 1: See What’s Selling
Check platforms like Amazon Kindle, Etsy, Udemy, or ClickBank.
What’s trending in your niche? Courses? Templates? Coaching?
Find the format and focus that buyers are craving.
Day 2: Choose Your Format
Will your product be a video course, an eBook, audio lessons, or a bundle of templates?
Tip: Think about what’s easiest for your audience to consume, not just what’s easiest for you to create.
Day 3: Track What’s Developing
Set a Google Alert for your niche. Stay current with blogs, podcasts, and forums.
You want to be seen as the person who keeps people informed — not left behind.
Day 4: Watch Your Competition
Sign up for email lists. Read sales pages. Notice their pricing, promises, and product ideas.
Not to copy — but to create something better, clearer, or more specific.
Day 5: Listen to Your Audience
Spend time in Facebook groups, subreddits, or YouTube comments.
What questions do people ask again and again? That’s your gold.
Day 6: Audit the Market’s Value
What’s already being sold?
Look at prices, extras (like templates or checklists), and how those products are positioned.
How can yours stand out?
Day 7: Choose Your Product Idea
You’ve done your research. Now it’s time to choose.
Pick one clear problem you can solve with your product — and commit to it.
Week 2: Map the Money (Days 8–14)
Day 8: Build a Simple Funnel
Think beyond just one product. Could you offer a bundle or an upgrade?
For example: A $17 eBook → A $47 video course → A $97 strategy session.
Day 9: Outline Your Product
Don’t start creating blindly.
Create a Table of Contents, flowchart, or bullet-point breakdown.
This makes the rest easier.
Day 10: Set Smart Pricing
Avoid the “race to the bottom.”
Instead, price based on value, clarity, and what the market expects.
Tip: Affiliates are more likely to promote a $27–$47 product than a $7 one.
Day 11: Choose Your Media Tools
Think about how you’ll deliver your product. PDF? Google Docs? Loom videos?
Use what you already know — and upgrade only when needed.
Day 12: Pick a Selling Platform
Sell on your own website (via Payhip, ThriveCart, or Gumroad), or go with marketplaces like Udemy, Teachable, or WarriorPlus.
Bonus: Make sure the platform supports affiliates.
Day 13: Choose Your Launch Date
Circle a date. Give yourself a 2–3 week buffer.
This is your gentle accountability checkpoint — not a pressure cooker.
Day 14: Set Up Your Funnel
Upload your product and offers. Create a simple sales flow that makes it easy for customers to say yes.
Week 3: Prepare to Launch (Days 15–21)
Day 15: Create Your Affiliate Page
If others are going to promote your product, make it easy for them.
Give them the what, the why, and the how (email templates + graphics help).
Day 16: Announce Your Launch
Share your affiliate page with interested partners.
Post it in launch directories like Muncheye.
Day 17: Create Buzz Online
Use Instagram, TikTok, LinkedIn, or YouTube to tease what’s coming.
Share behind-the-scenes or a quick tip from the product.
Day 18: Reach Out 1:1
DM people who might promote you. Don’t spam — offer value.
Why is your product a perfect fit for their audience?
Day 19: Offer Affiliate Perks
Want to attract top promoters?
Offer early access, higher commission, or done-for-you bonuses they can give their audience.
Day 20: Create Your Product
Now’s the time. Write, record, or design your product.
Don’t aim for perfect — aim for clear, useful, and done.
Day 21: Create Your Upgrade Offer
This could be a video walkthrough, workbook, or VIP option.
Make it easy for your audience to go deeper.
Week 4: Launch + Lead (Days 22–30)
Day 22: Write Your Main Sales Page
Explain the problem, introduce your solution, show what’s inside, and invite them to buy.
Day 23: Write Your Upgrade Sales Page
The buyer has already said yes. Now, show them how to amplify the results with the next step.
Day 24: Create a Clean Download Page
Deliver the product.
Bonus: Add affiliate links or recommend other helpful resources.
Day 25: Send Review Access
Share the final version with key affiliates so they can review and promote confidently.
Day 26: Test Everything
Go through your funnel from start to finish.
Fix any broken links, confusing copy, or tech hiccups.
Day 27: Write a Welcome Email
Thank your buyers. Let them know what to expect next.
Bonus: Add a surprise gift or invite to your newsletter.
Day 28: Add a Bonus Freebie
Include a mini resource or checklist to build loyalty and keep them engaged.
Day 29: Celebrate & Motivate
Share daily updates with affiliates.
Post your progress, thank your supporters, and spotlight your results.
Day 30: Plan What’s Next
You did it. Now, what’s next?
You can promote your product again, build a new one, or invite your buyers into a longer-term offer.
Here’s a door. Walk through when you’re ready.
If you’ve ever felt like creating a digital product was too big, too techy, or too risky — let this blog be your nudge.
You don’t have to do it all at once.
You don’t have to be perfect.
You just have to start.
One day. One action. One product at a time.
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